The client questions accountants hear most — and where to send each one
Salary or dividends is your question. 'Should I move my old pensions?' is not — and knowing the difference protects your PI cover.
Accountants get asked about far more than tax. A field guide to the questions clients actually bring, which ones sit inside your remit, and where the rest should go.
The questions that keep arriving
Every accountant hears the same greatest hits. Salary or dividends this year? — squarely yours. Then the drift begins. How much should I be putting into my pension? I've got three old pensions — should I combine them? The business is sitting on £180,000 of cash; what should I do with it? Do I need a will now the company's worth something? Is my mortgage rate still competitive? Clients ask you because you are the professional they already trust with money, and because the questions genuinely feel adjacent to tax. Some are. Most are not. The pattern is worth noticing: the questions cluster around life events — a good year, a sale, a divorce, a death in the family — which means they arrive with urgency attached, at exactly the moment a vague answer does the most damage.
Where the line actually sits
Explaining how pension tax relief works is tax knowledge — fine. Recommending that a client transfer, consolidate or invest is regulated financial advice, and giving it without FCA authorisation is both a legal problem and, more practically, a gap your professional indemnity insurance will not cover. The same boundary runs through investments, drawdown decisions and protection products. Wills and estate structuring sit outside the regulated perimeter but firmly inside specialist territory: an accountant who sketches a trust structure on a whiteboard owns the consequences. The safe formulation is factual, then a handover: here's how the relief works; whether and how much to contribute is one for a regulated adviser — I can introduce you. Clients rarely resent the boundary. They resent discovering, years later, that nobody qualified ever looked at the question.
Where to send each one
A simple routing table covers almost everything. Pension contributions, consolidation, investments, drawdown, protection: a regulated financial adviser — checkable in minutes on the FCA Register. Wills, lasting powers of attorney, trusts, estate structuring for that newly valuable company: a will specialist or estate planner, ideally one comfortable with business assets and the 2026 business relief changes. Mortgages and remortgages: an adviser holding mortgage permissions. Anything that smells wrong — the client's guaranteed 12% bond — gets pointed at the FCA warning list and Action Fraud before it gets anything else. The refinement that separates a good referral from a name on a Post-it: match the specialist to the case. A director extracting £2 million from a sale needs a different adviser profile than an employee with a workplace pension question.
Make the handover part of the service
You should probably see someone is not a referral; it is a shrug with extra words. A real referral names a vetted specialist, explains why them, makes the introduction, and — where any commercial arrangement exists — discloses it to the client in writing, which professional body codes generally require anyway. Done properly, referrals compound: the client's problem actually gets solved, your file shows you flagged the issue and routed it, and specialists send work back. Some firms formalise this with a referral register; platforms such as SmartPeer track referrals end-to-end and generate the client disclosure letters automatically. Either way, the discipline is the point. The accountant who routes well becomes the hub every client checks with first — which is a considerably better business position than being the person who once said that's not really my area and changed the subject.
The referrals you already make — tracked, evidenced and paid
Free to join. Client consent captured online, a disclosure letter generated for every referral, and a statement that reconciles to the penny — with your firm keeping the majority share of every introducer fee.
Related articles
15 January 2026
A referral income guide for accountants: from introduction to commission statement
Accountants field more financial-planning questions than almost any profession. Here is how a compl…
22 April 2026
Recurring Referral Income: The Line Item Accountants Overlook
Accountants advise clients to build recurring revenue, yet many overlook a recurring line of their …
26 April 2026
Referral Conversations That Don't Feel Salesy, for Accountants
Many accountants avoid referrals because they dread sounding like salespeople. The good news is tha…
29 May 2026
The annual allowance question — and where accountants should send it
Annual allowance questions look like tax queries but reach into regulated advice. Here is how to ha…
14 March 2026
How accountants can offer financial-advice referrals without becoming regulated
Accountants field investment and pension questions daily but cannot answer them without FCA authori…
21 May 2026
The retirement runway conversation accountants should start
Accountants see clients approaching retirement long before they act. Here is how to open the conver…
17 February 2026
Director's remuneration and the advice handover accountants owe clients
The remuneration planning accountants do best opens directly onto questions only a regulated firm s…
5 May 2026
Referral fees for accountants: what the rules actually say
Accountants can be paid for referring clients to financial advisers, provided the arrangement is di…
26 March 2026
Lasting powers of attorney: the referral accountants forget
A lasting power of attorney is the document nobody thinks about until it is too late to make one. A…
17 March 2026
ICAEW's code and referral fees: what accountants can accept
Chartered accountants often assume referral fees are off-limits. ICAEW's Code says otherwise — prov…
7 June 2026
The pension nobody reviews: the referral moment accountants miss
Accountants see the contributions but rarely the pension itself. Here is how to recognise the revie…
1 June 2026
Can accountants accept referral fees?
Short answer: yes. Longer answer: yes, with disclosure. Here's how the professional bodies treat re…
SmartPeer™ does not provide financial advice. Content is for information only.