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Why referrals deserved better

Accountants make thousands of informal referrals every week — and almost none of them are tracked, evidenced or rewarded. Here's why we built SmartPeer.

13 July 2026 · SmartPeer

The informal referral problem

Ask any accountant how they refer a client who needs financial advice and the answer is usually the same: a name passed across a desk. No record, no follow-up, no idea whether the client was even contacted — and no recognition of the value that introduction created.

That informality has costs in every direction. Clients fall through the cracks. Advisers receive cold, unqualified enquiries. And the professional who made the introduction — the person whose trust made it possible — gets nothing but a hopeful thank-you.

What a proper referral looks like

We think a referral should work like any other professional process: consent captured before anything is shared, progress visible at every step, terms agreed in writing, and payment that reflects the value created. That is what SmartPeer is — the infrastructure the informal referral never had.

See how it works ›

How SmartPeer helps

The referrals you already make — tracked, evidenced and paid

Free to join. Client consent captured online, a disclosure letter generated for every referral, and a statement that reconciles to the penny — with your firm keeping the majority share of every introducer fee.

Join the network Try the calculator
£0
to join — commission is the only money that moves
60–70%
your share of every introducer fee, initial and ongoing
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