SmartPeer

Peak decision, peak questions

Nobody browses a property portal in a financially neutral mood. Buyers and sellers arrive mid-upheaval — first purchase, divorce, probate, downsizing — and the questions spill out at viewings and valuations. Can we actually afford this? Do you know a good mortgage person? We're selling Mum's house — what do we do with the money? Should we keep the flat and rent it out instead? Is now a good time to buy? Probate sales add their own layer: executors asking about capital gains between death and sale, siblings disagreeing in the kitchen about whether to sell at all. An agent doing a dozen valuations a week hears these questions daily, framed as small talk, carrying five- and six-figure consequences. The instinct to be helpful is commercially sound and personally decent. The trick is being helpful with directions rather than answers — because nearly every question above belongs to a regulated or specialist profession that is not estate agency.

Where the lines are

Affordability chat becomes regulated territory fast. Describing typical deposit levels is conversation; steering someone towards a mortgage product or lender type is regulated mortgage advice, which requires FCA permissions. What should we do with the proceeds? is regulated investment advice — the answer can move £300,000, and it is not the agent's to give. Buy-to-let questions blend investment judgement with tax — the stamp duty surcharge on additional dwellings, the mortgage interest relief rules — and belong with a regulated financial adviser and an accountant, together or in turn. Probate questions — who can sign, what the estate owes, whether the will permits the sale — sit with the estate's solicitor or a will specialist. The safe agent formulation is short: state the fact you know, name the question you have spotted, and point at the right professional. That's a proceeds question, and honestly it's a regulated one — I can introduce you to someone vetted. No liability. All the goodwill.

The introduction is the service

Agents already refer constantly — the difference between an amateur and a professional operation is whether the referral has a name, a vetting story and a paper trail. The bench worth building: a mortgage adviser with FCA permissions (checkable on the FCA Register), a regulated financial adviser for proceeds and buy-to-let conversations, a will specialist or estate planner for the probate and post-purchase side, and a conveyancer who answers the phone. Disclose any referral fee in writing — the law requires transparency on referral arrangements, and buyers talk. Some agencies formalise the whole flow: SmartPeer, for instance, tracks referrals to vetted advisers and generates the disclosure letters automatically. The payoff compounds through the chain: a buyer whose mortgage introduction went smoothly remembers the agent, the adviser sends their moving clients back, and the probate solicitor recommends the agency for the next estate sale. In a business built on instructions, being the office that knows exactly who to call is a listing tool.

How SmartPeer helps

The referrals you already make — tracked, evidenced and paid

Free to join. Client consent captured online, a disclosure letter generated for every referral, and a statement that reconciles to the penny — with your firm keeping the majority share of every introducer fee.

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£0
to join — commission is the only money that moves
60–70%
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